HOW MANY DESIGNERS DOES IT TAKE TO CHANGE A LIGHT BULB?
DOES IT HAVE TO BE A LIGHT BULB?
What’s this guy’s deal with light bulbs? Is he an electrician? Does he just really enjoy lamps?
All very reasonable questions that you may be asking yourself right now.
No. The light bulb thing is my design philosophy. My mentor opened our very first class together with a joke.
“How many designers does it take to change a light bulb?”
“...Does it have to be a light bulb?”

I love the sentiment of this punchline, so much that I adopted it as a personal guide for my work. I believe that every single project I approach is a new opportunity to explore the limits of how to solve the problem in the most creative way possible.

Back to Top